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12 Principles That Make A Champion On And Off The Field

Emmitt Smith is best known as the NFL’s all-time leading rusher, a Pro Football Hall of Famer, and a “Dancing with the Stars” champion. But he’s also a respected entrepreneur, sought-after speaker, bestselling author, and one of the most valuable personal brands in the sports-entertainment field. As chairman of E. Smith Legacy Holdings, a successful […]

Customer Loyalty Strategy: Screw Up First

One of the key characteristics of the top customer experience brands in the world is that they are “Zero Risk” to do business with. A Zero Risk business isn’t one that never makes mistakes; every excellent customer service company drops the ball from time to time. The secret to what makes these top brands Zero […]

Unmitigated Discipline Military-Tested Leadership Strategies From A Navy Seal to Guide You In Everyday Battle

In 2004, Ramadi, Iraq, became the center of control for the Middle Eastern terrorist group al-Qaeda. Two-year battles ensued over the city of 500,000 people, during which the rule of law was nonexistent, bloodshed was constant, and devastation was unrelenting. US forces posted battle stations within the city and managed to keep al-Qaeda at bay […]

When Is Marketing To Blame When Sales Don’t Happen?

My philosophy about marketing is, and always has been, that if I spend a dollar on marketing today, I should be able to directly point to a sale and tangible ROI from that investment as quickly and efficiently as possible. In my world, we don’t count hashtags, likes, friends, and followers as “success.” Only dollars […]

Securing SMBs: The role of managed IT services in cybersecurity

Small- and medium-sized businesses (SMBs) face persistent cybersecurity challenges. These businesses are often targeted by cybercriminals due to their valuable data and limited security resources, but that doesn’t mean that they’re helpless. Managed IT services providers (MSPs) can help SMBs strengthen their cybersecurity with comprehensive solutions and services. By partnering with an MSP, SMBs can […]

Don’t Settle For Less

5 Questions Every IT Professional Should Say Yes To Business owners have a wide variety of responsibilities. In many cases, they oversee the hiring process, ensure operations run smoothly and find the best third-party vendors to help benefit their business for years to come. One problem many business owners face when hiring a third party […]

How business intelligence drives success

Business intelligence (BI) encompasses a wide range of techniques and technologies that enable organizations to harness their data to gain valuable insights. Whether it’s identifying market trends, optimizing operations, or understanding customer behavior, business intelligence empowers organizations to take a data-driven approach, resulting in improved performance and competitive advantage. What is business intelligence? Business intelligence […]

Defending against the invisible menace: Effective strategies to mitigate fileless malware

The rise of fileless malware has challenged the traditional understanding of cybersecurity and forced organizations to adopt a proactive and adaptive security posture. Unlike traditional malware, fileless malware exploits vulnerabilities in legitimate software and executes malicious code without leaving any traceable footprints. In this article, we will explore the various techniques employed by fileless malware […]

How businesses can benefit from dashboards

More and more businesses are leveraging data dashboards. These business intelligence tools can visualize data, giving businesses a comprehensive snapshot of their performance in various areas, including marketing and finance. Let’s take a closer look at how dashboards can support various business activities. Marketing Marketing professionals analyze vast amounts of data from multiple sources. With […]