This Is The #1 Security Threat To Your Business … And It WILL Happen To You
Would you leave the front door of your business wide open every night? Of course, you wouldn’t. When nobody’s at the office, you’ve got to protect your assets, usually behind locked doors, a complex security system and often even a network of CCTV cameras. There are procedures in place in case a thief ever wriggles their way into your facilities - and you’ve got insurance if the worst ever happens.
But what about your digital assets? According to a report from Kroll, digital theft of small businesses overtook physical theft in 2017, for the first time ever. As surprising as it may seem, today your business is more likely to be penetrated by hackers than for a disgruntled ex-employee to swipe a few PCs in the dead of night.
Despite this, data shows that the vast majority of small businesses are seriously underprepared for cyber-attacks. The 2018 Verizon Data Breach Investigations Report states that a full 58% of malware strikes were against small businesses over the last 12 months, a number that continues to climb. The average cost of these attacks has climbed in turn, now exceeding £1 million between efforts to recover data and restore daily business operations. Yet, according to a 2016 survey by the National Centre for the Middle Market, less than half of midsize businesses have an up-to-date strategy to address cyber security concerns and almost a third have no plan at all.
In effect, business owners are leaving their digital front doors unlocked, complete with a neon sign reading “Rob me!” flickering above. With more than half of small businesses targeted for digital attacks every year, it’s practically inevitable that you’ll end up in the crosshairs of cybercriminals. Without the proper security measures in place, that £1 million bill is going to hit your desk one day, and it may even close your business for good.
Luckily, with even a modicum of proper, proactive stewardship of your digital assets, you can turn that open door into a bank vault in no time. First, start with your employees. A full 51% of data breaches occur due to the negligence of unfortunate team members, according to CompTIA. Establish comprehensive security policies, lay them down in crystal-clear print and have your employees sign off on them. Build a thorough education program to school your employees on the risks and signs of digital crime. Topics should range from “How to spot a phishing e-mail” to the proper construction of company passwords.
While your employees are learning the ins and outs of basic cyber security, invest in multilayered protections for your network. This must go beyond a simple, free antivirus, and should include platforms to keep all your patches up-to-date, security measures seamlessly integrated with company e-mail and preferably, the watchful eye of a managed services provider. If you’re not a professional, it’s easy to miss security holes that would be glaring to criminals, even if you do your research. Better to get the experts involved and keep them patching those holes as they arise rather than risk missing something that flips your company belly-up down the road.
Thousands upon thousands of other small-business owners are leaving their digital door wide open day in, day out. As a result, cybercriminals have begun to consider companies like yours to be easy pickings, vulnerable fruit ripe for harvest. Don’t be one of the many businesses that succumb to cyber-attacks every year. Invest in adequate protection and give yourself the peace of mind you need to focus on what you do best: running a profitable, successful company.
Free Report: The 7 Most Critical IT Security Protections Every Business Must Have In Place Now To Protect Themselves From Cybercrime, Data Breaches And Hacker Attacks
Don’t be a sitting duck. Eighty-two thousand NEW malware threats are being released every day, and businesses (and their bank accounts) are the No. 1 target. To make matters worse, a data breach exposing customer or any other information, can quickly escalate into serious damage to reputation, fines and costly litigation. If you want to have any hope of avoiding a cyber-attack, you MUST read this report and act on the information we’re providing.
Claim your FREE copy today: www.vermont.co.uk/duck/
SHINY NEW GADGET OF THE MONTH: PetChatz HD Pawcall FaceTime
With Your Dog!
When a product is advertised as “more than a pet-treat camera,” you know we are living in 2018. PetChatz HD PawCall is a two-way, interactive camera to connect you to your furry friends while you’re away from home.
With a camera secured to the wall and a treat-motivated interface for dogs and cats to master, the device allows you to say a quick hello to your pets and dispense treats or essential oils to calm them down and keep them happy. The device even lets you monitor your home for any intruders or problems that may arise during your pets’ home-alone time. A silent mode enables you to observe your pet in their natural habitat, while a two-way “chat” feature allows you to connect in real time. It’s the perfect gift for any pet enthusiast! Spare £270.00 to spend?
4 Ways Smart People Blow The Close
By Geoff Smart, Chairman and founder of ghSMART
The weirdest thing happens when it’s time to close a deal: smart people turn to mush!
I’ve seen it happen a hundred times. Even my own teammates, many of whom have PhDs and MBAs from some of the top universities in the world, aren’t immune to this issue. I see the same fatal patterns with salespeople of all stripes.
1. THEY HIT MUTE.
Recently, I was with a colleague in the boardroom of a CEO of the No. 1 company in his industry. This prospect actually said out loud that his No. 1 leadership problem is exactly what our firm is good at. After he had outlined all the ways he wanted our help, the close should have been easy. But instead of sealing the deal, my colleague froze up and went silent. For an awkward 20 seconds, we sat there in silence. Eventually, we reached a happy conclusion, but in many cases, you won’t be so lucky. Clients want help wrapping up a conversation and setting an action plan. Don’t go quiet!
2. THEY AVOID “IMPOSING.”
After a meeting, in which my colleague helped a CEO identify many of the key problems hindering his company. I watched in shock as he ended the meeting with no follow-up plan whatsoever. When I asked him why, he told me, “I didn’t want to impose! I just felt like we were having such a good, trusted advising conversation, I didn’t want to turn it into a sales call.” It’s one thing to help a leader identify an issue; it’s another to help them actually solve it.
3. THEY DAZZLE WITH COMPLEXITY.
The urge to sound smart and impressive is a strong one, but don’t let it get in the way of a sale. One colleague of mine explained our services to a prospect at 90 mph, throwing all kinds of compelling data points and analysis at him in a short span of time. But instead of being convinced by her breadth of knowledge, the prospect felt that he couldn’t get a word in edgewise. It’s vital that you know what you’re talking about and you establish credibility with your prospects, but don’t let that take priority over genuine communication and advisement.
4. THEY WIN THE ARGUMENT.
Clients are not often impressed with a confrontational “I’m right, you are wrong” posture. Serving clients is not about winning arguments. Serving clients is about understanding them and figuring out how to get them what they want. Top Tips You Can’t Afford To Miss From A CEO Who Survived A Ransomware Attack Years back, A1Care owner Percy Syddall upgraded his business with a state-of-the-art system for storing all the company’s records and customer data in a single place. The network was a massive boon to both his customers and employees. But when his organisation found themselves locked out of the data by ransomware, with the hackers demanding a price too steep to pay, the company had to act fast. They learned how to respond to an attack the hard way.
The first step was to evaluate the threat. They decided not to pay the ransom (which they couldn’t afford, anyway) and instead documented the issue. Then, they got the authorities involved and alerted their customers about the breach. In the end, the attack cost thousands of pounds but they weren’t about to let it happen to them again. They began looking for more powerful solutions that would prevent future attacks and started asking more pointed questions to determine exactly what vulnerabilities their system might have. Most importantly, they began to back up their files and trained their team to recognise threats before they became crises...
3 WAYS THE DIGITAL TRANSFORMATION IS CHANGING OUR EVERYDAY LIVES
1. Artificial Intelligence has gone mainstream. Amazon Echo, Siri, Google Home and other personal assistants would have seemed like science fiction even 10 years ago. But now they’re just another facet of our contemporary reality.
2. Robots are continuing to push industry forward. You probably don’t have an android making photocopies copies in your office, but “cobots” (collaborative robots like Festo’s BionicCobot) have started to intuitively automate manufacturing cycles and individualize even the assembly line.
3. Homes, cars and shopping are undergoing a revolution. Smart home platforms are becoming more and more common as we push forward, and those systems are becoming more and more advanced. Cars can drive themselves, to-do lists can order groceries without your input and digital technologies
are leaking into every single aspect of our lives.
Which key can you press, on most PCs, for a spellcheck shortcut?
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