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How can your business benefit from email automation?

Are you looking for ways to improve your email marketing campaign? Do you want to deliver relevant and personalized content to customers and potential clients? If you answered yes to any of these questions, then you should consider automating your email campaigns. What is email automation? Email automation is a tool that allows businesses to […]

Everything you need to know about monitoring employees online

If you’re managing a remote workforce, you may wonder whether your team is doing their jobs or wasting time watching random videos on the internet. Using employee monitoring tools is a good way to keep track of your team’s productivity. But is this practice ethical? Read on to learn more. What is employee monitoring? Employee […]

Effective video content to attract more customers

According to Wyzowl’s 2022 State of Video Marketing Report, 86% of businesses use video as a marketing tool. If you’re not using videos as part of your marketing strategy, you’re missing out on a huge opportunity. In this blog post, we’ll discuss seven types of video content that can help boost your marketing campaigns and […]

How two-factor and two-step authentication can improve your security

Data breaches are becoming more prevalent these days. In order to keep your business safe from data breaches, you need to step up your security measures. One of the best ways to strengthen your security is by implementing a two-factor or a two-step authentication process. These authentication methods may sound the same, but they are […]

Effective ways of securely collecting customer data

For companies to succeed, they must be able to deliver value to their customers. This entails having a deep understanding of their clients’ needs and interests by collecting and segmenting customer data. However, they should first ensure that they are compliant with data privacy laws to avoid corresponding fines and penalties. Here are safe and […]

How IT security audits will boost your cybersecurity

Businesses of all sizes are prime targets for a cyberattack, so they must be proactive and have a cybersecurity strategy in place must be proactive and have a cybersecurity strategy. To be effective, that strategy must include IT security audits. As a vital component of a cybercrime protection system, regular IT security audits can help […]

The business continuity benefits of cloud technology

Where you store your company’s data backups is vital to the success of your business continuity strategy. There are various storage media to choose from, but if you value flexibility and convenience, then you should look no further than cloud storage. Here are the benefits that the cloud offers. Improved uptime Many business owners think […]

The crucial role of MSPs in SMB cybersecurity

With modern cyberattacks targeting companies of all sizes, businesses cannot afford to relegate cybersecurity to the bottom of their list of priorities. When it comes to cybersecurity, even small- and mid-sized businesses (SMBs) would do well to get help from an expert. Here’s how having a managed IT services provider (MSP) implement robust cybersecurity solutions […]