For years now, I’ve told any business owner who will listen to “get different.” If you’ve read my book of the same name, you’ll know that it’s not necessarily the better businesses that attract the most customers – it’s the most different businesses.
Incorporating technology into business operations can be challenging because it’s always evolving. Many companies simply can’t keep up — this is why many of them turn to managed IT services providers (MSPs) for their tech needs. Read on to learn more about them. MSPs defined MSPs are companies composed of specialists from various IT fields. […]
Do you know why some small- to medium-sized businesses (SMBs) fail during the first five years of operation? Poor leadership is one reason, inadequate capital is another. Another possible cause is the lack of preparation for major disruptions like natural disasters and cyberattacks. If you want to prevent this from happening to your business, you […]
When I think of the old definition of leadership, I think of corporate CEOs pretending they don’t have weaknesses. Instead of using more productive leadership habits, they’re focused on fixing, managing and controlling perceptions to get what they want (the same way a drug addict fixes, manages and controls perception to get the next hit).
Great leaders in the future will lead in a fundamentally different way.
After a roller coaster of a ride in 2020 and into 2021, businesses just like yours are looking to the future. Their eyes aren’t just on recovery. Many businesses are eager to make up for lost time, and they want to bring new customers into the fold.
Marketing automation has become an essential part of every business’s marketing strategy. Thanks to innovations in IT, business marketing tools have become more affordable for small retailers, online sellers, and other mom-and-pop operations. Don’t pass up the opportunity to maximize all the marketing automation tools available that can increase your leads and give you these […]
Business owners are increasingly realizing the importance of adopting efficient, flexible, and cost-effective IT systems. But as customers’ expectations rise, IT becomes far too complex and demanding for businesses to manage alone. This is why many companies outsource their IT needs to a managed IT services provider (MSP). MSPs defined MSPs are companies composed of […]
In a recent survey of 1,800 customers, 42% said they’re “very unlikely” to purchase from ugly websites. That’s not so surprising. After all, there are plenty of competitors’ websites that are more visually appealing and user-friendly that they can visit. If your business website fails to make a critical good first impression, it could lose […]
IT services are more critical than ever before, proving their value in the face of a health crisis and the abrupt shift to remote working. Here are some ways managed IT services providers (MSPs) are helping small companies leverage technology to support their remote teams and go about business as usual. Providing infrastructure and service […]
Many small- to medium-sized business (SMB) owners never expect a major crisis to hit their company and are often caught flat-footed when it does. Such events can cause downtime, which can lead to lost revenue and reduced profits. In addition, SMBs that fail to recover quickly from disruption face the risk of losing their customers […]