There’s an old joke about two men hiking in the woods when they come across a big, grumpy black bear. Scared silly, one of the guys starts to run but notices his friend stopped, bent-over, changing his shoes. He shouts to him, “Dude! What are you doing?!?! Why aren’t you running?” to which his friend replies, “I’m changing my shoes because I don’t need to outrun the bear – I only need to outrun YOU.”
This is a perfect analogy for what’s going on in small businesses: the “slow,” easy targets are getting nailed by fast-growing cybercrime rings that are getting more sophisticated and aggressive in attacking small businesses.